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The Ultimate Guide to Building the Best Personas

Discover the all-important role personas play in a successful content marketing strategy and learn how to build  your very own.

 

Download the guide.

Well-thought-out, intentional Personas are critical to any high-performing content marketing strategy. Why? Because they guarantee that your content is directly tied to audience wants and needs. 

 In this eBook you’ll learn:

  • A free worksheet to help you easily create new, or improve existing, Personas 
  • The primary attributes that make up a great Persona - starting with the basics!
  • How to easily research and collect data to build the best Personas